Concentration in Marketing

What makes people buy certain products? How do marketers determine target audiences? In this concentration, you’ll develop skills in marketing, promotion, advertising, and buying. With classes that delve into consumer behavior and market research, you’ll be prepared for entry-level positions in advertising, public relations, sales, marketing management, and marketing research. These courses, combined with the core requirements, which will offer you a broad exposure to, and sound foundation in, general business principles and practices. Students also receive credit for participating in an approved internship.